What is GetResponse Ecommerce, and how does it benefit you as a business? If you stick with me for a few minutes, I’ll tell and show you below.
Let me ask you this: What ESP (Email Service Provider) do you use in your business?
I’m assuming you put all your efforts into collecting email addresses from all the people – who are actually potential customers – that visit your site?
You see, for many small business owners, they use all their marketing efforts to get people to join their FB groups, follow them on Insta or TikTok, but never really grasps the fact that those followers can be gone in a second, as soon as the owners either ban you from the site or just decides to close your account for a short or long period of time.
I’ll give it to you straight, I use GetResponse as my own ESP service. I think I’ve been touching base with most of the other ESP services out there, but what I’ve found is that GetResponse delivers more emails directly to the clients primary folder, or inbox, instead of under the promotion tab or in the spam filter. This gives me a higher open rate and a possibility to earn more money.
As I write this, the Summer of ´22, not ´69, as Bryan Adams sang, the new GetResponse for Ecommerce integrates with Shopify, PrestaShop, Magento or WooCommerce platforms. This means that even more business owners can integrate their ecommerce platform with one of the world’s most powerful ESP.
You don’t need to have an Ecommerce platform to use GetResponse though, you can use a cart system like I do, Thrivecart, and WordPress, and then integrate it with GetResponse. But many people, who are not tech-educated, love the ease of a ready made platform, and that’s where GetResponse Ecommerce comes in.
Let me briefly list all the things you currently are able to do with GetResponse (new features are added throughout the year(s).
- Email Creator
- Email Analytics
- Transactional Emails
- List Management
- AI-powered Creator
- Predesigned Templates
- Drag and Drop Editor
- Forms and Popups
- Domain Management
- Tags and Scores
- Automation Flows
- Abandoned Cart Emails
- Website Visitor Tracking
- Product Recommendation
- Screen Sharing
- Call-To-Action Button
- On-demand Webinars
- Polls and Surveys
- Facebook Ads
- Google Ads
- Facebook Pixel
- Social Ads Creator
- Facebook Pixel
- Sign Up Forms
- CountDown Timer
- Ecommerce Tools
- Sales Funnel
- Lead Magnet Funnel
- ListBuilding Funnel
- Webinar Funnel
- Ecommerce Tools
- Customization Tools
- Chat Availability
- Visitor Capture Form
- Chats Notifications
- Chats Analytics
- Custom Prompts
- Unlimited Notifications
- WebPush Analytics
- Automated Notifications
- SMS Editor
- URL Shortener
- SMS Reports
Quite a respective list that is. And no, of course, you probably won’t need all those features at the beginning. And that’s why GetResponse Ecommerce offers a free 30 day trial.
But let me try and convince you with my own words, the best benefits of the whole GetResponse Ecommerce ESP.
You can get in-depth and detailed information on customer purchases, order history, and behavior on your websites. You can build segments for specific groups of customers and create precisely- targeted marketing campaigns that convert! Develop marketing strategies based on data and personalized experiences. This means that you can create segments based on what your customers buy, so that you can sell complementary products or upgrades of the product they’ve bought or downloaded. It means you can divide the buyers into genders and age, and where they come from.
You really don’t need to niche down your potential customer, you just need to collect enough data and study their behavior. Both a 20 year old student without kids and a 35 year old, single mom with a high paying job might be your ideal clients, but you need to talk to them differently in emails, to get them to buy. This GetResponse Ecommerce can help you with.
Quick transactional emails:
With the GetResponse Email Creator you can send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. You’d be surprised on how much money you leave on the table if you’re not using the abandoned cart option. Shopify reports that abandoned carts leave $18 billion in lost sales for ecommerce stores in 1 year and 1 year only. It can be set up in just a few minutes, and you might see up to a 25% increase in sales if you use effective cart abandonment communications.
You can synchronize promo codes you might have from ecommerce platforms with GetResponse, and then seamlessly drag and drop them into newsletters, autoresponders, or automation messages. You can use promo codes for cart abandonment, returning customers and seasonal sales. It’s an easy way to boost sales and grab a piece of that $18 Billion pot of lost sales!
Like with the segmentation mentioned earlier, The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. Drag and Drop the product recommendation box into your emails. Then the automation populates the section in an email with specific products relevant to each recipient on the list. How great is that? You don’t actually need to study the data, GetResponse Ecommerce does all the heavy work on your behalf, and you can reap the benefits.
A pop up can be annoying for sure, but used the right way, this feature grabs user’s attention and significantly increases site conversion rates and sales revenue. Combined with the other resources within GetResponse, you can use segmentation and show each customer a different popup, depending on their previous behaviors on your website. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Triggers include website loading or delay, intent to exit and web events. All of this can increase conversion rates up to 60%.
Prebuilt automation templates:
Building a business is all about the ease and flow of it. There’s “a million” things to do, but with this feature you don’t have to create the templates from scratch, it’s mre editing the text and you’re good to go. You can welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks.
Now, I know you’re asking yourself how much this costs. Like I said, there’s a free 30 day trial offer, but GetResponse Ecommerce recently also launched a new type of pricing plans to better reflect the needs of their customers.
There are 4 different options, and you can of course sign up for the most expensive one – but with the most features, and then if you feel it’s too many things to juggle, you can at any time change to a lower priced plan.
- Free: This is great for new users to try all features of GetResponse for 30 days. After that free accounts have access to the website builder, unlimited newsletters and sign up forms with up to 500 contacts.
- Email Marketing: This option is great for small companies starting their email marketing campaigns. You’ll have access to unlimited landing pages, the website builder, a basic segmentation, the email scheduling and integrations of course.
- Marketing Automation: If you’re more experienced in email marketing, this is a great option for you. This email marketing plus plan adds marketing automation, event-based automation, webinars, advanced segmentation, contact scoring and sales funnels to your resources within GetResponse. You’ll of course have access to everything on the Email Marketing plan as well.
- New! Ecommerce Marketing: This is for the more advanced ecommerce marketing users out there. This marketing automation plus plan adds new ecommerce features, including quick transactional emails, ecommerce segmentation, abandoned cart recoveries, promo codes, product recommendations and web push notifications. In my opinion everything you’ll ever need and then some.
So what do you say? Are you ready to try out GetResponse Ecommerce for free for the next 30 days, and see if this ESP is something you’re in need of?